I was asked a month ago to spend the weekend at the Finlake Centre to photograph the launch of the eliteVELO Kalas Sportswear Cycling Race Team. It is a women’s development and performance road racing team by founded by eliteVELO Cycle Coaching and Kalas Sportswear. The team got to know each other whilst enjoying various activities at the holiday park and some long training rides on Dartmoor.
Brought together by Plymouth-based coaching company eliteVELO, the team aims to support aspiring athletes and provide them with a common platform to raise their performance; this includes coaching support and world class products.
The team will be competing at regional and national events including the Women’s Team Series and the aim is to become recognised as a leading regional women’s road team before progressing to a national level.
I spent the Saturday and part of the day on Sunday shooting the team riding through Devon (and my usual home of Dartmoor) in the team van; stopping where possible at the roadside to try and capture them in their new teamwear with iconic backdrops. I also had the task of getting promotional shots for sponsors, headshots and banner team images for the website and also to get an archive of images for futher use. All in all an enjoyable weekend but certainly not without it’s efforts especially springing around Devon!